--- title: "What a website actually costs in 2026" description: "Swedish price guides publish everything from 8,000 kr to 500,000 kr. Which product each number describes, and what moves a quote inside a band." url: https://torn.studio/en/insights/what-a-website-actually-costs locale: en published: 2026-08-26 updated: 2026-08-28 --- # What a website actually costs in 2026 > **Short answer:** Swedish price guides publish 8,000–19,000 kr for what most small businesses pay and 80,000–200,000 kr for a mid-complexity B2B site. Both are true, because they describe different products. Name the product first — pages, languages, integrations, deadline — and the number follows. Torn Studio publishes five fixed tiers from 10,000 to 250,000 kr. The spread is the finding. Swedish price guides publish anything from 5,000 kr to over 500,000 kr for the thing they call a website, and none of them is wrong. They answer different questions, and until you know which question you are asking, no number tells you anything. ## Why the published numbers contradict each other They describe different products under one word. It shows up even inside a single publisher: Swivrr puts a simple presentation site at 15,000–40,000 kr on one page and 25,000–75,000 kr on another, and a mid-complexity site at 40,000–90,000 kr in one place and 80,000–200,000 kr in the next. Comparing two quotes before settling the product is comparing two answers to different questions. ## The bands, and which product each one buys **The published bands run from 8,000 kr to 600,000 kr for the same word, and the distance tracks how much of the site gets built specifically for you.** - **What most Swedish small businesses actually pay, excluding VAT** — 8,000–19,000 kr - **A simple presentation site** — 25,000–75,000 kr - **A mid-complexity B2B site with custom design and integrations** — 80,000–200,000 kr - **Advanced B2B with a portal, API integrations and several languages** — 200,000–500,000 kr - **A Stockholm agency’s average B2B project** — 150,000–600,000 kr - **Torn Studio, five fixed tiers** — 10,000–250,000 kr Published Swedish price bands for 2026, plotted against one scale. Torn Studio’s five fixed tiers cover the bottom three bands. Source: [Swivrr — Ny hemsida företag 2026](https://www.swivrr.se/jamfor/ny-hemsida-foretag), [Elithan — Vad kostar en hemsida 2026](https://elithan.se/guider/vad-kostar-en-hemsida/) The first line and the last differ by a factor of seventy-five, and both come from Swedish price guides published the same year. Almost all of the distance between them is how much of the site gets built specifically for you. ## What moves a quote inside a band - The hourly rate: Swedish web agencies sit at 850–1,800 kr an hour - Geography: Stockholm agencies charge 20–40% more than equally strong agencies in mid-sized cities - The deadline: 15–30% is added when a three-month project is compressed into six weeks - The number of languages, and whether the content is written or translated - The number of systems the site has to talk to ## Where the money actually goes Into coordination, in the model that has the most people to coordinate. A common agency setup has a project manager, a strategist, a designer and a developer, and the time goes into the handovers between them. [AI website agency vs traditional agency](https://torn.studio/en/insights/ai-website-agency-vs-traditional-agency) walks through where the hours land in each model. ## Does AI-assisted production make it cheaper? The market says no, and that is the most honest answer available. DigitalApplied’s 2026 compilation states that AI-assisted development cut median build times by 22–34% year over year while agency pricing held steady: the freed-up hours went into design iteration, performance tuning and analytics. Swivrr reports the same thing from the Swedish market. So the tooling compresses production time, and production time was never where most of the money sat. Positioning, structure, accessibility and the checks that hold quality cost what they always did. What gets shorter is the calendar. ## Where a cheaper supplier is the right answer - A single campaign page that lives one quarter - A business that sells in a physical store and needs an address, business hours and a phone number - A first site to exist while the business is still taking shape In those three cases 8,000–19,000 kr is the right level, and spending ten times that buys something you have no use for yet. What a build costs here sits in five fixed tiers from 10,000 to 250,000 kr on the [pricing page](https://torn.studio/en/pricing/websites), on a three to six week timeline, and the service is described under [websites](https://torn.studio/en/services/websites). **Read next** - [Fixed price or retainer for a website?](https://torn.studio/en/insights/fixed-price-or-retainer) - [How to choose a web agency in 2026](https://torn.studio/en/insights/how-to-choose-a-web-agency) ## Common questions ### Why do published website prices differ so much? Because they describe different products under one word. The distance between 8,000 kr and 500,000 kr is how much of the site gets built specifically for you: a template with your logo at one end, custom structure, several languages and integrations at the other. ### What does a business website cost in Sweden? Elithan puts what most small and mid-sized businesses pay at 8,000–19,000 kr excluding VAT. Swivrr puts a mid-complexity B2B site with custom design and integrations at 80,000–200,000 kr. Both figures are Swedish and from the same year; they describe different commissions. ### Does AI-assisted production make a website cheaper? The market says no. DigitalApplied states that AI-assisted development cut median build times by 22–34% year over year while agency pricing held steady, with the freed hours going into design, performance and analytics. What shrinks is the calendar. ### Do I get lower quality at a lower price? Quality is decided by what checks it. Ask any supplier how errors get caught automatically — type checking, tests, contrast checks, page widths measured — and the answer tells you more about the result than the hourly rate does. ### What is rarely in a quote but costs anyway? Content production, image licensing, migrating old content, integrations with existing systems, and your own team’s time. Ask about them explicitly before comparing two quotes, or you are comparing two different deliveries. ### How do I compare two quotes that look different? Ask both to break the price down per deliverable and state what happens on an overrun. Ask who owns the code afterward. Those three answers separate quotes more than the total does. ## Sources - [Swivrr — Ny hemsida företag 2026](https://www.swivrr.se/jamfor/ny-hemsida-foretag) — The bands for a simple, mid-complexity and advanced B2B site, the Stockholm agency average, and the 15–30% surcharge for a six-week delivery. - [Swivrr — Hitta webbyrå 2026](https://www.swivrr.se/jamfor/hitta-webbyra) — The 850–1,800 kr hourly rate and the 20–40% Stockholm premium over equally strong agencies in mid-sized cities. - [Elithan — Vad kostar en hemsida 2026](https://elithan.se/guider/vad-kostar-en-hemsida/) — That most small and mid-sized businesses land at 8,000–19,000 kr excluding VAT, and the market range from 5,000 kr upward. - [DigitalApplied — Website Development Cost 2026](https://www.digitalapplied.com/blog/website-development-cost-2026-complete-pricing-data) — That AI-assisted development cut median build times by 22–34% year over year while agency pricing held steady.