---
title: "Conversion: the path to an enquiry"
description: "The order a stranger reads a landing page in, how buyers still find you when an AI answer comes first, and what it takes for an agent to complete the path to the form."
url: https://torn.studio/en/topics/conversion
locale: en
---

# Conversion: the path to an enquiry

> **Short answer:** The conversion shelf holds the questions about the path to an enquiry: the order a stranger reads a landing page in and which question each section answers, how buyers still find you when an AI answer comes first, and what it takes for an agent to complete the same path. Each carries a written decision.

## Insights

- [When an AI agent fills in your form](https://torn.studio/en/insights/when-an-ai-agent-fills-in-your-form) — How do I make sure an AI agent can fill in my website's forms? — An agent reads a form through the accessibility tree, the same surface a screen reader uses. Give every field a real label, every action a real control, and hold the layout still while the page loads. Chrome's Lighthouse scores all three now, and asks for an llms.txt as well.
- [How to structure a landing page that converts](https://torn.studio/en/insights/how-to-structure-a-landing-page-that-converts) — How do I structure a landing page that converts? — A landing page converts when each section answers one question a stranger has, in the order they ask it. The eight questions run from what this is and which problems you solve, through proof, alternatives and price, to what happens if it goes wrong. A question is inaudible until the ones above it are answered.
- [Winning customers when AI answers first](https://torn.studio/en/insights/winning-customers-when-ai-answers-first) — How do I win customers when AI answers first? — High-intent customers in 2026 are won by pages that answer buying questions directly: prices, comparisons, and process. Clicks are fewer, with 68% of US Google searches ending in zero clicks, but visitors arriving via AI convert 60% better, per Adobe’s July 2026 measurement. Build to be cited, track the platforms’ new AI reports, and keep pages visibly dated.