Growth products that capture leads
Calculators, self-assessments and analyzers that do something concrete for the visitor. They capture leads by being useful, and they are measured as products.
- From
- €5,100
- Timeline
- 3–5 weeks
What you get out of it
- A tool that gives the visitor an answer immediately
- Leads that arrive with qualifying details already filled in
- Measurement tied to business goals
- A flow you can run and build on
Deliverables
- 01Concept selection and a bounded scope
- 02The tool built into your own site
- 03Measurement and lead flow
- 04Documentation and handover
What it covers
Lead-gen tools
Calculators, self-assessments and analyzers that answer a question the visitor actually has. The answer is worth the contact details, and the conversion shows it.
Conversion work
Forms, flows and pages measured and adjusted against one clear goal. Every change carries a hypothesis and an outcome you can read off.
Common questions
- What is a growth product?
- An interactive tool that does something concrete for the visitor — a calculator, a self-assessment or an analysis. It captures leads by being useful enough to be worth the contact details.
- How many leads will a tool like this bring?
- That depends entirely on your traffic and on how well the tool hits a question your visitors actually have. Measurement goes in from the start so the answer becomes a number you can follow, and we adjust from there.
- Who owns the tool afterwards?
- You do. Code, content and measurement sit in your own repository and your own site. You could change supplier the day after and take everything built with you.
- Can it be built into our existing site?
- Yes. The tool is built into the site you already have and follows its design. If the site needs rebuilding first, we say so on the first call.
- What does a growth tool cost?
- A growth tool starts at €5,100 and takes three to five weeks. The price is fixed once the scope is bounded, and it holds even if the build takes longer than we estimated.
- How do you measure whether the tool works?
- Against a goal set before the build starts: forms completed, completion rate, or qualified leads per month. Every adjustment afterwards carries a hypothesis and an outcome.
Tell us what you want to build
Thirty minutes, free of charge, and a straight answer on whether we are the right studio for it.