Pricing
Pricing, published openly
Openly published prices, an honest comparison against agencies and freelancers, and five ways to structure an engagement.
Short answer
An automation review costs €2,200 and each automation build €4,200–8,800. A website starts at €900, content production at €4,200, growth products at €5,100 and a design system at €6,000. Product Management starts at €500 for the smallest engagements and scales with scope. Every price is fixed before the work starts.
Every project ships with a satisfaction guarantee — read the terms
Price by service
Each service has its own price logic, and each service with a real price ladder gets its own price guide. The cards show the entry price and what moves it.
AI & automation
From
€2,200
2–6 weeks
The review maps your processes in two weeks and ends in a fixed price for the three automations that return the most. Each build costs €4,200–8,800 and operations start at €750 a month.
Full price guideWebsites
From
€900
3 days–10 weeks
Five fixed tiers, from a landing page to a multilingual platform. Pages and templates, languages and integrations move a project between tiers — the full ladder is in the price guide.
Full price guideProduct Management
From
€500
Ongoing or per engagement
Advisory and decision material, with the scope set in advance. The day rate is discussed per project and follows its length, its timing and the circumstances around it. Longer engagements run as ongoing capacity with monthly reprioritization.
About the serviceGrowth products
From
€5,100
3–5 weeks
A conversion engagement or a lead-gen tool with a measurable goal is priced fixed after a scoping call. The price follows the scope and how much measurement is built in.
About the serviceContent
From
€4,200
2–8 weeks
A bounded content engagement with an editorial system fits within the entry price. Volume, number of languages and publishing pace set the price above it.
About the serviceDesign & branding
From
€6,000
2–4 weeks
A design system in code costs €6,000–11,000 depending on scope. Visual identity is priced fixed after the same scoping call.
About the serviceEvery figure above is a starting price. Book a call and we put a fixed number on your scope.
Book a callPrices exclude VAT. Each figure is fixed in writing before the work starts.
Compared with agencies and freelancers
The price gap against an agency is real, and it comes down to where the hours go.
Scroll sideways for every column
| What | Torn Studio | Agency | Freelancer |
|---|---|---|---|
| Typical website price | €900–22,500 | €23,000–75,000 | €7,500–19,000 |
| Time to launch | 3 days–10 weeks | 3–6 months | 6–12 weeks |
| People involved | 1 + AI tooling | 4–7 | 1 |
| Time spent coordinating | under 5% | 30–40% | 5–10% |
| You talk to | The person doing it | A project manager | The person doing it |
| Code and content owned by | Always you | Varies, read the contract | Usually you |
| Projects running at once | One large at a time | Several | One or two |
| Best suited to | Fast, complete builds | Large, long engagements | Bounded engagements |
The rows describe three different setups. An agency gives you breadth and several people, a freelancer gives you a pair of hands, and the studio gives you speed and direct contact with the person building. Read the row your project actually depends on.
Ways to structure the engagement
Beyond fixed price there are four other ways to structure an engagement. Which fits depends on how measurable the outcome is and how much risk you want to move.
Fixed price per delivery
From €4,200You know exactly what it costs before we start.
- How it works
- We define scope together and set a fixed price. The price holds even if the work takes longer than estimated. Changed scope is priced separately and decided by you.
- Best when
- The scope can be described and you want budget certainty.
Ongoing capacity
From €5,600 per monthA set amount of time each month, ready to use.
- How it works
- You buy capacity. Priorities reset monthly, which suits work where the direction is still taking shape. Three months’ notice either way.
- Best when
- You build continuously and direction shifts along the way.
Outcome-linked component
Base −30% + bonusA lower base price with a bonus tied to a measurable result.
- How it works
- The base price drops by up to 30 percent against a bonus triggered by a pre-defined, measurable goal — conversion rate, organic traffic or completed bookings. The metric and measurement window are agreed in writing before we start.
- Best when
- The outcome can be measured cleanly and you have reliable baseline data.
Equity or revenue share
By agreementFor early companies where cash is tighter than potential.
- How it works
- Part of the fee is replaced with equity or a revenue share over a bounded period. Assessed case by case, and it rests on us believing in the business. Shared risk, with the upside shared too.
- Best when
- Early stage, clear potential, limited cash.
Maintenance and operations
From €750 per monthAutomations monitored and extended after launch. Websites have a care ladder of their own that starts at zero.
- How it works
- Flows are monitored, adjusted as the business changes and extended when new needs appear. The monthly fee follows the number of flows and how critical they are.
- Best when
- Something you run daily sits inside what was built.
Common questions
- What is included in the fixed price?
- Everything stated in the written proposal: scope, deliverables, timeline and handover. If the work takes longer than we estimated, we carry the difference. That is what makes us careful about scope from the start.
- What happens if the scope changes during the work?
- Changes are priced separately and decided by you before they begin. Nothing is added to the invoice after the fact. An addition gets its own fixed price, the same way the original engagement did.
- Why is the price lower than an agency’s?
- An agency spreads the work across four to seven people, and 30–40 percent of the time goes into coordinating them. Here under five percent goes to coordination, because there are almost no handovers to coordinate.
- When do you invoice?
- A bounded engagement is invoiced on delivery. A larger build is split into three payments: at start, at the midpoint and at handover. Ongoing capacity is invoiced monthly in advance.
- Can you be paid on results?
- Yes, as a component. The base price drops by up to 30 percent against a bonus tied to a measurable goal defined in writing before we start. It assumes you have reliable baseline data.
- Do you take engagements under €900?
- For Product Management, yes: the smallest engagements start at €500. We rarely take on a build under €900. The smallest complete piece of work we sell is a €900 landing page. Below that, scoping and handover take up too large a share of the job for the project to go well for either of us. Get in touch anyway — if we know someone who is a better fit, we will tell you.
Tell us what you want to build
Thirty minutes, free of charge, and a straight answer on whether we are the right studio for it.
A reply within a day, a written proposal with a fixed price within three days, and you decide at your own pace.
Satisfaction guarantee