Conversion: the path to an enquiry
3 articles
Short answer
The conversion shelf holds the questions about the path to an enquiry: the order a stranger reads a landing page in and which question each section answers, how buyers still find you when an AI answer comes first, and what it takes for an agent to complete the same path. Each carries a written decision.
When an AI agent fills in your form
Chrome's Lighthouse now scores whether an AI agent can read and operate your pages. What the four checks ask for, and which of them are worth the work.
How to structure a landing page that converts
Eight questions a stranger asks in order, one section each, and what the buyer research says about credibility, price and deals lost to no decision.
Winning customers when AI answers first
Clicks are fewer but warmer: AI-referred visitors convert 60% better, per Adobe. How to build and measure a website that wins high-intent buyers in 2026.
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